Perfume has always been referred to as appealing to emotions. It does fascinate, intrigue, appeal to the imagination. What there is about the spring season to awaken women to a desire for perfume I can't say, but judging by letters pouring in to this desk, more and more women are on the alert to discover "the right perfume."
The question "what perfume shall I use" is as difficult to answer as questions pertaining to colors for makeup. For the connoisseur takes into consideration her personality and type, the time of day, the occasion, even the fabric she intends wearing. One very fastidious woman I know has several exquisite odors and varies them according to her moods. "Every woman has several selves," she says, "and perfume is one way to let them all have expression."
Avoid mixing odors
Some women have achieved remarkable succes in their use of perfume. They may have several distinctive scents, a faint, delicate odor for morning, a little heavier for afternoon tea, a musk, woodsy perfume for sports clothes and furs, a delicate bouquet of odor with semi-formal chiffons, and a rare exotic perfume for formal functions.
But, regardless of the number of different perfumes they own, there is one thing smart modern women have learned and that is; not to mix or superimpose harmonious odors. As a matter of fact, more and more toilet goods manufacturers are using only the faintest suggestion of perfume in creams, lotions, powders and rouges so that the various scents will not be strong enough to clash with, and furthermore so that if a woman wishes to use a predominating toilet water, sachet or perfume the odors in her facial preparations will not conflict with the chosen perfume.
Temperament and Type
Coloring is important, as most blondes are flattered by delicate floral odors, but more than color temperament and personality must be considered as many a blonde has a vibrant intense personality, and many a brunette has the placid, cool nature often attributed to blondes. Age is another important factor as it stands to reason that a young girl should not use the heavy odors becoming to more mature types.
Remember all these hints when looking for a perfume that will flatter and express YOU. Surround yourself with the perfume that seems to please you most, and be sure, too, that others are equally pleased. And then, just as soon as the perfume becomes too familiar to those around you, make some sort of subtle change. Perfume should carry a hint of mystery with it, like a spring breeze; intriguing, now here, now gone; but enough to make its delightful impression on the senses.
by Elsie Pierce, 1932